It's Jared

Jared Spool Visits You

Have Jared give his world-famous talks right at your office.

Experience Design is a competitive advantage and you need that advantage now.

There’s no better way to start gaining that advantage than having Jared Spool engage with members of your organization. Whether you need to start or improve a conversation about UX experience, Jared’s presentations introduce the UX concepts and vocabulary that gets your entire organization on the same page. If you’re looking for strategic insights or tactical processes, Jared will deliver the necessary goods with one of these seven highly rated talks (you really can’t go wrong with any of them) and the best part, Jared delivers it live!

Who is Jared Spool?

A picture of Jared Spool

A picture of Jared Spool Jared Spool is the founder of User Interface Engineering (UIE), the largest usability research organization of its kind in the world. If you’ve ever seen Jared speak about usability, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He’s been working in the field of usability and design since 1978, before the term “usability” was ever associated with computers.

The Talks

Building a Winning UX Strategy Using the Kano Model#

The ultimate goal for user experience is that users enjoy using your product or service. Many companies use satisfaction as a metric for measuring their success. But satisfaction is really just the lack of frustration. You should focus on how you’ll delight your users.

Building a roadmap based on product features locks you into a technological solution that may cause problems down the road. However, by shifting your strategy to solve customer problems, the user experience becomes the focus of the design process.

In this session, Jared presents the Kano Model, which helps you gauge your users’ expectations. When you approach delight from a perspective of pleasure, flow, and meaning, you can then determine which features meet these objectives.

This talk will show you and your team:

  • How to identify your customers’ basic expectations
  • How adding features today creates more work for teams downstream
  • How to focus the team on real customer problems, avoiding the problem of experience rot

This talk is 45 minutes (60 minutes with Q&A).

Is Design Metrically Opposed?#

The world of metrics and analytics have often been at odds with how designers work. Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. So which do we believe-our gut or the data?

In the world of measures, metrics, and Key Performance Indicators some practices, like the growth hacking approach to increasing Monthly Average Users (MAUs), have hurt the online experience of Instagram and LinkedIn. While alternatives to satisfaction and net promoter score give insight into the design process and help designers have better instincts.

If you’re ready to talk to your teams about what you really need, help management interpret the data, and create analytical experiments that provide design insights, don’t miss this talk.

This talk will show you and your team:

  • What easily-collected analytics, like bounce rate and time-on-page, actually tell us about our users’ experiences
  • Why advanced techniques, like a money-left-on-the-table analysis and the CE11, show us how metrics can impact design
  • Why asking, ”Would you recommend this?“ isn’t an ideal way to measure brand engagement

This talk is 60 minutes (75 minutes with Q&A).

It’s a Great Time To Be a UX Designer#

There’s never been a better time to be a designer. After years of wishing we’d have the recognition and appreciation for the value we bring, we’re now highly sought after for our talents and skills. A growing number of organizations have seen success through great design, from Apple to Cirque de Soleil to the White House and the demand for great designers has never been better.

But creating great experiences needs a new breed of designer. One that can handle all the skills involved, from visual design to coding. Some might even call it a “unicorn,” but these creatures aren’t mythical. In fact, they are alive and thriving in today’s design teams.

This talk will show you and your team:

  • Why it has never been a better time to be a designer
  • What the new breed of designer must handle to meet the demand of being a great designer
  • Why Jared believes in unicorns and how they are thriving in the design teams of today

This talk is 60 minutes (75 minutes with Q&A).

UX Strategy Means Business#

We are in an age where poor user experiences become the focus of nationwide attention. One doesn’t need to look beyond recent catastrophes, such as Apple’s iOS6 Maps,, and the demise of Blackberry’s smartphone, to see the necessity of getting the experience right.

Yet what do we know about ensuring our next design isn’t going down the same road as those that have failed before us? We need to understand how design integrates with our organization’s strategy, to ensure we’re supporting and enhancing it, not taking away from it.

In what may possibly be his most entertaining presentation ever, Jared shows you how to integrate user experience strategy with your business’s objectives. He explores the world of business models, demonstrating the role a UX strategy plays in providing significant value to the organization’s bottom line.

This talk will show you and your team:

  • How an expanded notion of content is critical to understanding the value of user experience
  • Where to tailor your design strategy to the five priorities every senior executive cares about
  • Which of the emerging business model variations for content might be the right direction for your business

This talk is 60 minutes (75 minutes with Q&A).

The Anatomy of a Design Decision#

What are the habits of highly effective design teams? For the last five years, we’ve been studying how designers make their decisions. When do they use outside information, such as research about their users? When do they go with their gut instinct? When do the designers look to past decisions and the lessons they’ve learned?

What we found will surprise you. In this presentation, Jared will take you on an entertaining deep dive into the gut instinct of the best designers (without looking at all the gooey parts). You’ll learn five styles of decision making, from Self Design to Experience-focused Design, and which style produces quality results. Prepare to learn how to be a better designer.

This talk will show you and your team:

  • The habits of highly effective design teams
  • How the worst design decisions are made and how to avoid making them
  • What it takes to be a better designer

This talk is 60 minutes (75 minutes with Q&A).

The Unintuitive Nature of Creating Intuitive Designs#

It’s easy to make a design that’s unintuitive: just fill the screen with inscrutable menu options and commands alongside confusing text and images. Unfortunately, nobody ever asks for that.

To make your design intuitive is, ironically, not intuitive. You need to step back from your own thinking and look through the eyes of your users, learning about their experience and expectations. Only then will you see what’s working and what’s frustrating.

This talk will show you and your team:

  • What’s behind your users’ cries for a more intuitive design
  • How to easily identify the frustrations in your designs and turn them into delightful experiences for your users
  • What changes are needed in your design to make your users happy.

This talk is 45 minutes (60 minutes with Q&A).

Ready to go? Need help choosing a talk? Let’s chat!

Get in touch. We’ll set up a call with you to discuss availability, rates, answer any questions you have, and if you’re ready for the awesomeness—schedule a date for Jared’s visit.

Ready to go? Need help choosing a talk? Let’s chat!

Get in touch. We’ll set up a call with you to discuss availability, rates, answer any questions you have, and if you’re ready for the awesomeness—schedule a date for Jared’s visit. Be sure to include a way for us to contact you back.
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(800) 588-9855 Within the U.S. & Canada. +1 (978) 327-5561 Anywhere, worldwide.