UIE Virtual Seminar Presentation
Web 2.0: The Power Behind the Hype
Jared M. Spool, User Interface Engineering
Length: 90 Minutes
Thursday, August 16, 2007 at 1PM ET (see the time/date in your area)
Price: $149.00 (includes handout)
Here is your opportunity to learn the design, information architecture, and usability insights used by today’s most successful web sites. UIE's monthly Virtual Seminars will give you the chance to hear the latest perspectives in the world of design from the field's premier experts.
Instead of traveling to a training course, you and your colleagues can hear the latest insights on the most important design topics right from your office for only $129. You'll watch the presentation on your PC screen. We encourage attendees to gather as many people from their organization to watch together.
Seminar Description
In the past year or so, Web 2.0 has been garnering a lot of attention. Web 2.0 isn't a thing, but a collection of approaches, which are all converging on the development world at a rapid pace. These approaches, including APIs, RSS, Folksonomies, and Social Networking, suddenly give application developers a new and effective way to approach hard problems.
The speed and ease at which these new applications were built is what is getting us very excited about the potential of the Web 2.0 world. People with a little skill and motivation can create new applications using common elements found lying around the Web in almost no time at all. As the skill requirements for building these applications are decreasing, this opens a whole new world of possibilities for development teams.
In this presentation, Jared M. Spool, UIE's Founding Principal, will discuss:
- How Web 2.0 works with a walk-through of Flickr, demonstrating how the application's developers integrated Web 2.0 approaches to create an improved user experience for sharing pictures
- How APIs expand the user experience by allowing outside developers to build supplemental interfaces that are outside the core development team's resources and priorities
- How RSS brings data to your users on their schedule, allowing them to monitor the portions of the data which are most important to them
- How Folksonomies (also known as tagging) can enhance the existing data hierarchy, making personally important information easier to retrieve
- How Social Networking can enhance the users' experience by combining the information and opinions of multiple users into view
Jared will show Web 2.0 examples from Netflix, Consumating, Amazon, Google, Flickr, CNN, and Digg. He'll also discuss where teams need to focus their efforts to avoid pitfalls and to ensure they are delivering satisfying experiences to their users.
Instructor Biography
Jared M. Spool founded User Interface Engineering in 1988, and has built the company into a leading research, training, and consulting firm specializing in usability and experience design. He has been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers.
Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the annual User Interface Conference, is on the faculty of the Tufts University Gordon Institute, and manages to squeeze in a fair amount of writing time.
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