UIE Virtual Seminar Presentation (How does this work?)

Designing for Ratings and Reviews

Erin Malone

Length: 90 minutes

I Want the RECORDING $149

You get Lifetime Access to this seminar for your entire organization!

You’ll Learn to

Consider ratings and reviews within the context of your goals
Choose rating systems that encourage user engagement
Avoid common implementation mistakes
Analyze results and communicate them to teams

Erin explains what you’ll learn in this 90-second preview:

Ratings & Reviews, UIE Virtual Seminar with Erin Malone

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When it comes to social design, product people focus on garnering the coveted 5–star ratings and positive reviews. After all, these are credible drivers of reputation both online and in app stores today.

But do you know which of those feedback loops encourage engagement from users of your product or application?

Find out by learning the benefits and drawbacks to various ratings systems, whether you want to increase sales on an e–commerce site or promote the visibility of your product. This seminar is going to help you choose, design, and implement effective rating and review systems.

Consider ratings and reviews within the context of your goals

You’ll think about which behaviors you want to elicit from users.

See how Google Play and Amazon leverage their systems
Define what is being rated in transparent ways

Choose rating systems that encourage engagement

You’ll discover that social objects are instrumental to social networks.

Weigh the pro’s and con’s of elements like search, sort, and filter
See great examples of organizations that employ ratings systems well

Avoid common implementation mistakes

You’ll prevent designs that inadvertently confuse users.

Architect a usable system whether using stars, thumbs, or smiley faces
Account for how individual and community ratings affect averages

Analyze results and communicate them to teams

You’ll understand what to read -- and what to ignore.

Determine the effectiveness of ratings by reading specific metadata
Make business cases for alternative design implementations.

If you've ever thought there’s more to a 5–star rating than meets the eye, then Erin’s seminar is for you.

About Erin Malone

If you ever voraciously read the book Designing Social Interfaces or visited designingsocialinterfaces.com, then you've already been learning from Erin. And congratulations, because she's a pioneer of the kind of strategic, effective social design so many of us rely on to make decisions online.

In fact, while directing the Platform UX Design team at Yahoo!, Erin led the building of their Design Pattern Library. She also spearheaded the redesign of Yahoo's registration system and oversaw the redesign of the giant's Developer Network. In other words, the kinds of products you've probably used time and time again.

So why not keep learning from the best?

Aside from registering for her tactical-info-packed seminar, you can also follow Erin at Tangible UX, the consultancy she co-founded, or on Twitter @emalone.