A Next Step Series Virtual Seminar Presentation (How does this work?)

Give Your Users a Seat at the Table:
The Characteristics of Effective Personas

Whitney Quesenbery

Length: 90 minutes

I Want the RECORDING! $149

You get Lifetime Access to this seminar for your entire organization!

You’ll Learn To:

Ensure your personas pack a punch
Lead purposeful, transparent interviews
Channel personas through first-person stories
Make UX design decisions differently

7 things to do with a persona

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You already know that personas are a tool, not a goal. But involving stakeholders in the creative process and evolving personas throughout the project lifecycle can be, well, challenging.

So if you want to use personas more fully, where do you start?

With Whitney Quesenbery, of course! She'll show you the Characteristics of Effective Personas and describe how to use them for improving user experiences. You'll learn to bridge research with design, lead collaborative brainstorming activities with teams, and build products that users will love.

Ensure your personas pack a punch

You'll see how stories can complement, expand, and explore persona data.

Describe experiences using context, motivation, and emotion
Find out how personas can inspire usability test scenarios

Lead purposeful, transparent interviews

You'll get meaningful answers from your users to enlighten teams and stakeholders.

Conduct effective interviews with role play and exploration techniques
Discuss learnings openly, with the entire team, to identify patterns and gaps in personas

Channel personas through first-person stories

You'll recognize empathy as a vital element to user experience design.

Write stories that describe personas' desires, reactions, and histories
Lead group workshops to define tasks and expected paths for each persona

Make UX design decisions differently

You'll balance business needs and constraints with personas' goals.

Vet a feature's value against persona goals and resource availability
Recruit and involve representative users in the feature prioritization process

Give your users a seat at the table by weaving personas into your daily work. Register today to learn how, and take advantage of a special offer.

Special Offer:

Register for this seminar by May 11 and get complementary access to another great Whitney Quesenbery Virtual Seminar—Storytelling for UX—for your and your team! Access will arrive immediately, in your confirmation email, and you'll be on your way to telling better stories sure to improve your design.

Why Whitney Quesenbery?

Combine a fascination with people and an obsession to communicate clearly and you've got the makings of a phenomenal UX researcher.

Now, throw in usability design experiences for organizations such as the National Cancer Institute and IEEE plus engaging interpersonal skills and you've got Whitney Quesenbery. Whom you do NOT want to miss.

Whitney is an authority on creating "designing products where people matter." In fact, she's authored two books on the subject—Storytelling for User Experience: Crafting stories for better design and Global UX: Design and research in a connected world—to help practitioners keep users in mind throughout the creative process. And later this year keep an eye out for Universal Design for Web Accessibility, also being published by Rosenfeld Media. Follow Whitney's practical UX advice anytime on Twitter @whitneyq.

The Next Step Series

Rosenfeld Media and UIE are teaming up to create a new series of monthly virtual seminars!

The Next Step Series will feature Rosenfeld Media authors covering critical user experience topics just like they do in their Rosenfeld Media books. And by teaming up with UIE, you'll experience the great format and quality production values you've come to expect from our 90 minute-long live seminars.