[X] Hide this window

Click the play button to view sample slides

UIE Virtual Seminar Presentation (How does this work?)

Information Visualization: Letting Data Tell the Story

Noak Iliinsky

Noah Iliinsky

Get the RECORDING $149

You'll get Lifetime Access
to this seminar for
your entire organization!


Information visualization is the graphic presentation of data.
Done right, it’s like you’re looking through the eyes of an expert.


You're deluged with data on a daily basis. Sometimes it tells a story, sometimes the story needs to be found. And when there’s lots of data, making sense out of it becomes even trickier. Information visualization is the graphic presentation of that data. Done right, it’s like you’re looking through the eyes of an expert.

Need examples? A map of the New York City subway system. A diagram of the human brain. A stock chart. Even a baseball game box score.

In this seminar, Noah Iliinsky discusses the types of visualizations in common use, why and when they are useful, what types to use in different situations, how to think about different types, and who's doing good work. Of course, he'll also show some bad examples and talk about why they fail.

You’ll Learn

  • Checkmark Why visualization is powerful and popular
  • Checkmark Where there’s a difference between data visualization and infographics, and when to use each
  • Checkmark How visualization for analysis and for presentation differ
  • Checkmark What different visualization styles exist (line, bar, pie, map, etc.) and their strengths
  • Checkmark What the subtlety and beauty of well designed visualizations can achieve

Through the examples Noah shows, you’ll learn how a visualization qualifies as beautiful: it must be aesthetically pleasing, but it must also be novel, informative, and efficient. And then he’ll talk a bit about how to do it, including these steps:

  • Understand your own goals. Are you analyzing or presenting information? Once or in an ongoing way? What does this visual need to achieve?
  • Understand the needs, biases, and existing knowledge of your audience; their perspectives are likely different from yours. Your success is measured by their success.
  • Only include the necessary information; if it's not helping get the message across, it's noise.
  • Follow those conventions when reasonable to do so. Depart from them when you can create a genuinely better format.
  • Iterate, test, iterate some more.
  • Don't try too hard to be sexy; function first, sexy second.

Noah will show you the state of information visualization today, and why it’s a tool that's appropriate for managers and administrators, as well as designers and developers.

Noah says:

“Successful visualizations are beautiful not only for their aesthetic design, but also for the elegant layers of detail that generate insight and new understanding.”

Visualization is a worthy goal to pursue and you’ll leave this seminar with some solid ideas on how to get there.

Why Noah Iliinsky?

Information design is an important topic we’ve been chasing. We knew a bit about Noah’s work, and then got our hands on a copy of Beautiful Visualization: Looking at Data through the Eyes of Experts, of which he is co-editor and author of the opening chapter.

Noah has spent the last several years thinking about effective approaches to creating diagrams and other types of information visualization. He also works in interface and interaction design, all from a functional and user-centered perspective. And talk about perspective, before becoming a designer he was a programmer for several years. He has a master's in Technical Communication from the University of Washington, and a bachelor's in Physics from Reed College.

Noah is traveling, speaking, and teaching quite a bit these days, but we got him on our calendar for you. Noah is also part of the 2011 Web App Masters Tour.

Get the RECORDING $149

You'll get Lifetime Access
to this seminar for
your entire organization!


The UIE Virtual Seminars I’ve viewed have been great. Accessible format, informal delivery and excellent content. I’ve always liked UIE’s approach to and delivery of user experience research.

Glenn S.

Upcoming Seminars

Subscribe to UIEtips, our free email newsletter


  • Read our research the moment we publish it
  • Learn about special events and happenings
  • Receive subscriber-only deals and incentives