UIE Virtual Seminar Presentation (How does this work?)

Voice and Tone:
Creating Content for Humans

Kate Kiefer Lee

Editor and Content Strategist, MailChimp

Length: 90 minutes

You’ll learn to

• Nail your brand voice—and keep it consistent
• Write content with personality
• Tackle humor, honesty, and transparency
• Craft a practical style guide

Nail your brand voice—and keep it consistent

You'll create content that your users love to read.

• Start with empathy to write conversational copy
• Determine which questions to ask that reflect your
  customers' perspective

Write content with personality

You'll hear how tone and voice are related (and how they're different, too).

• Read your writing out loud to identify any robotic language
• See examples of good (and not so good) copy

Tackle humor, honesty, and transparency

You'll answer users' questions with genuine content.

• Determine when to inject humor and specificity—and when to keep a straight face
• Reflect the people behind your organization to build trust with users

Craft a practical style guide

You set standards for content creators and teach your organization's brand voice.

• See writing guide examples from orgs like Warby Parker, Tufts University, and Gov.UK
• End your struggles in establishing a cohesive voice across many writers

If you want to maintain a consistent tone in your content while putting readers first,
then sign up for Kate’s seminar today.

Why Kate Kiefer Lee?

OK, so if you love super boring presenters, you probably won't enjoy Kate Kiefer Lee. After all, her energy and sense of humor already can be gleaned from the MailChimp copy so many of us have come to enjoy reading.

She works with creative, marketing, and editorial teams to find the customer and company stories that need telling—then writes them for human readability. As a result, she's become a leading authority in helping organizations establish style or writing guides that are empathetic and realistic.

Before MailChimp, Kate worked as a magazine editor in Atlanta, where she lives with “giant dog and average-sized husband.” Find more about Kate on Twitter @katekiefer.

I Want THE RECORDING $129

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