UIE Virtual Seminar Presentation (How does this work?)

Persuading Your Users through Visualization:
The Quest for Emotional Engagement

Stephen P. Anderson

Stephen P. Anderson

poetpainter.com

Length: 90 minutes

I Want the RECORDING $149

Get Lifetime Access to this seminar for your entire organization!

Technology helps us be better. It’s encouraging us to exercise more or eat right. It monitors our medications to ensure we’re getting the best results. And it helps us develop better techniques to manage our productivity. However, all this doesn’t happen by itself. To be effective, our designs must engage our users on an emotional level.

Designer extraordinaire, Stephen P. Anderson, will show us how to achieve that emotional engagement. You’ll discover the core properties of what it takes to connect with your users. With wonderful, yet common, examples, Stephen will break down the underlying concepts and reconstruct them. Applying core psychological and persuasive concepts, you'll bring out a rewarding experience for every user.

Make complex information easy to understand with interactive models

Change Me


Stephen will help you see patterns of information with new eyes. He’ll show you some simple techniques that make a world of difference in some common examples.

Wield basic graphic design skills that anyone can use

Change Me


You can do more than dress up your data. With attributes like form, color, and spatial positioning, you can present your information in useful and engaging ways.

Visualize dynamic information

Change Me


Stephen will show you how to break down examples of complex information with techniques like identifying redundant information and replacing some information with visuals. He'll show you how to reconstruct those same examples in a visual way that even a 5-year old understands.

Use metaphors and stories to make sense of complicated information

Change Me


You’ll see how to create a visualization for your audience that makes sense of a problem. Some simple steps can inform, converse, or persuade. You’ll help your users make informed decisions.



Design patterns—the villains—such as spreadsheets, lists, dashboards and grid views suffice for getting data onto a screen. When it comes to making sense of this data, these same patterns hold us back from designing great experiences. Generic patterns are poor substitutes for a good custom visualization, especially one designed for the content being displayed. Stephen will share with you many examples of such visualizations, and the process used to design each.

Why Stephen P. Anderson?

Stephen P. Anderson

We’ve been following Stephen’s work for a few years now, and the audiences loved his talk at this year’s Web App Masters Tour. If you missed the tour stops, here’s your opportunity to see some great new thinking on complex information visualization.

Stephen has explored the art and science of integrating seductive interactions into applications. We know you’ll enjoy his great new thinking on using psychology within your design.

He is the mastermind behind Mental Notes card deck, and is the author of a must have for your library, Seductive Interactions from New Riders Press.

There’s real insight in Stephen's thinking, which he’s tested out in his project work for folks like Frito-Lay, Chesapeake Energy, Sabre Travel Network, and Nokia. You can check out his thinking at his site, POETPAINTER.

I Want the RECORDING $149

Get Lifetime Access to this seminar for your entire organization!

The fact that we could access the archived seminar after the live class was great. My team finds a great deal of value from these seminars. All in all, a great offering.

Elana G.

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