UIE Virtual Seminar Presentation (How does this work?)
A Content Strategy Roadmap
Kristina Halvorson
Founder of Brain Traffic
Length: 90 minutes
How to make a website: discover, define, design, develop, deploy. It’s a familiar framework for most of our project processes.
Now along comes this content strategy thing. Sure, it sounds like a great idea, but how does it fit in with what we’re already doing?
Well, you could find out by reading Content Strategy for the Web, or you could hear it straight from the book’s author, Kristina Halvorson. In this invigorating seminar, Kristina will walk us through a typical website project to demonstrate why, how, where, and when content strategy happens—and how you can do it in your organization, too.
Create, deliver, and govern your content
You'll determine which kinds of content are useful and usable.
- Hear how copywriting and content strategy differ
- Identify the substance, structure, and workflow of your
existing content
Determine how content serves your organization
You'll see how content already influences your user and business goals.
- Dig into data to find content that’s helping your users—and
hindering them, too - Define your messaging, document your style, and plan an
editorial calendar
Design for your content
You'll discover how copywriting influences usability and engagement.
- Create message hierarchies and page tables to support helpful content
- Lay out content in page tables with defined content attributes and metadata schema
Establish and maintain a repeatable process
Your publishers, developers, and users will thank you for it.
- Map content requirements to a workflow that’s realistic
for your organization - Train teams to consider SEO, style guides, and QA plans within publishing processes
If your boss or team members keep saying, "We need a content strategy,” then sign up for this seminar so you can respond with, “I can help.”
Why Kristina Halvorson?
In a nutshell, Kristina Halvorson is a force of nature. Her powerful, pragmatic, and hilarious talks have captivated audiences at our UIE conferences and others from An Event Apart to SXSW.
After all, Kristina is among the content-strategy field’s most vocal champions, having also written Content Strategy for the Web and launched the annual content-strategy conference, Confab. Enterprise companies worldwide flock to her consulting firm, Brain Traffic, and content strategists listen to her podcasts and follow her blog posts to stay on top of the latest updates from the field.
So we’re ecstatic to have her back, and you should be, too; Kristina’s engaging stories and practical approaches will leave you feeling excited to design for content.
These seminars are great, thanks! We sometimes have staff members who are unable to attend the live seminar, so we keep everything archived where anyone on the team can watch in the future.
Rachel S.
Upcoming Seminars
- Thursday, May 30, Controlling the Pace of UX with Content Strategy with Margot Bloomstein
- Thursday, June 20, Design Studio: Building Design Consensus Early in Your Process with Adam Connor
