UIE Virtual Seminar Presentation (How does this work?)

Content Strategy: Maximizing a Business Asset

Kristina Halvorson

Founder and President, Brain Traffic

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“Nobody really reads online.” “The design always drives the experience.” “We can always fill in/fix the content later.”

Heard these before? Your site's content isn't just marketing fluff. It's not simply filling the gaps between your fabulous site design and the cool interactions you have in place to excite your users. The reality is, your content is truly a business asset. Treat it as such, and you'll reap the rewards.

Companies and agencies spend months and millions of dollars on how they'll deliver content online, yet allocate very few resources toward creating and governing the content itself. Our users deserve more than the last-minute content they often get stuck with. And you have the power to change that.

It's time to take charge and manage content like a critical business asset. Having a content strategy is key to delivering useful, usable content to your online audiences.

Planning, creating, publishing, and governing content is a serious undertaking. The moment you launch a social media campaign, a web site, a mobile application, or content of any kind, you're a publisher. Why not embrace that? Assuming the roles of both content strategist and publisher, you assure the content on your site is treated with care, kept up to date, and generates excitement.

In this 90-minute seminar, content strategy expert Kristina Halvorson will take you on a tour of the main activities of a solid content strategy:

• Identifying what you have and where you need to go
• Planning and integrating your strategy
• Understanding how you'll avoid regressing to where you've been
• Executing your plan

Content strategy is an emerging practice, and in this session, you'll hear from the leading advocate for this discipline. You'll learn to overcome dueling deadlines, shrinking budgets, clashing agendas, and your current web content woes. Register your team today!

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Why Kristina Halvorson?

We knew we had to have Kristina for this thought-provoking and evolving topic. As founder and president of Brain Traffic, an nationally renowned agency specializing in content strategy and writing for the web, she put content strategy on the map!

Widely recognized as a leading content strategist, Kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and when your customers need it most. In fact, you can catch her at our User Interface 15 Conference this November in Boston.

Beware! Her energy and enthusiasm is contagious. She'll challenge you to be brave. To be informed. And to be a passionate advocate for content strategy.

Kristina is the author of Content Strategy for the Web, a must-have for anyone starting or managing a web site. The book helps to define the discipline and business value of content strategy, offering simple steps for introducing the discipline into the web project process. It also gives practical advice on staffing and resource allocation for web editorial roles and responsibilities.

Her professional background includes marketing, sales, public relations, and playwriting. When she's not traveling the country making the case for better web content, Kristina can be found hanging out at the Brain Traffic offices in Minneapolis, or chasing after her two kids in St. Paul, Minnesota.

Purchase Recording $149

Get Lifetime Access
For your entire
Organization!

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