A Next Step Series Virtual Seminar Presentation (How does this work?)

Designing Usable Categories with Card Sorting

This seminar is part of our series in cooperation with Rosenfeld Media logo

Donna Spencer

Donna Spencer

Length: 90 minutes

I Want the RECORDING $149

You get Lifetime Access to this seminar for your entire organization!

How Card Sorting Transforms Projects

You've seen the pictures: conference-room walls covered in groups of index cards and people wielding markers. It’s the scene of a card sort, a technique that helps teams understand how people think about content and categories.

But what does card sorting entail, and how could it work in your organization?

Get those answers and more from Donna Spencer, who will prepare you to run card sorts with your team. You’ll learn to analyze the results and apply the outcomes effectively to build more usable websites for your audience.

Decide when to conduct a card sort

Donna Spencer screenshot 1

You'll find out when card sorting is useful -- and when it isn't.

  • Define what you want to learn by setting specific learning goals
  • Select which data you'll need to gather to achieve those goals

Plan and lead collaborative card sorts

Donna Spencer screenshot 2

You'll develop a laser-focus on expected digital or real-world scenarios.

  • Choose the content that will yield the *right* amount of data
  • Structure sessions to facilitate problem-solving

Analyze data for similarities and differences

Donna Spencer screenshot 3

You'll recognize patterns in your team members' approaches.

  • Identify the shared language your team is using
  • Discover which patterns emerge in data, design, and team approach

Apply the same method in other contexts

Donna Spencer screenshot 4

You'll prioritize more effectively across all kinds of projects.

  • Learn new tools for grouping data on content-heavy websites
  • Conduct simple, 2-dimensional sorting exercises


This is a must-listen seminar for anyone who's responsible for organizing content for users. So if that's you, then register now!

About Donna Spencer

Donna Spencer

Don't sweat it if you haven't yet read Donna Spencer's book, Card Sorting. But chances are you'll buy it after this seminar, because demanding more of her expertise is a completely common reaction.

Donna is an information architect, interaction designer, and writer whose work in web and mobile focuses on user needs. she’s also our industry's foremost leader on how card sorting benefits team communication and the usability of organizations’ websites.

Her down-to-Earth teaching style makes her a favorite instructor at workshops and conferences around the world, and we're thrilled to have her join the UIE line-up so you can experience it for yourself. Find her on Twitter @maadonna.

The Next Step Series

Rosenfeld Media

Rosenfeld Media and UIE are teaming up to create a new series of monthly virtual seminars!

The Next Step Series will feature Rosenfeld Media authors covering critical user experience topics just like they do in their Rosenfeld Media books. And by teaming up with UIE, you'll experience the great format and quality production values you've come to expect from our 90 minute-long live seminars.

I Want the RECORDING $149

You get Lifetime Access to this seminar for your entire organization!


These seminars are great, thanks! We sometimes have staff members who are unable to attend the live seminar, so we keep everything archived where anyone on the team can watch in the future.

Rachel S.

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