UIE Virtual Seminar Presentation (How does this work?)

Building Trust with Your Users
through Messaging & Copy

Steph Hay

Length: 90 minutes

You’ll learn to

• Be discovered by speaking the language your audiences use
• Test content—online and offline—for its understandability
• See your forms as conversations (not just conversions)
• Be helpful even when you don’t meet expectations

Be discovered by speaking the language your audiences use

You'll break the marketing lingo madness.

• (Re)familiarize yourself with Google’s free keyword tool
• Ask current users why they chose you—and why they keep
  coming back

Test content—online and offline—for its understandability

You’ll look for content clues in the office, on the street, and in your inbox.

• Talk to people on the street, record their questions
  or “aha” moments
• Try users’ messages in Adwords that tests for clicks rather
  than conversions

See your forms as conversations (not just conversions)

You'll see that optimization is more than just a number.

• Make your forms UX fail-proof, both functionally and with
  tailored microcopy
• Consider how email, ratings, or social-media interactions can
  satisfy marketing

Be helpful even when you don’t meet expectations

You set their expectations in the first place, didn’t you?

• Sweat the details of error messages and 404 pages
• Encourage audiences to become fans just by being
  responsive over email

If you’ve been dropped during a purchase process or been bombarded by endless marketing emails, then don’t miss this back-to-reality seminar with Steph.

Why Steph Hay?

For those who lust for lengthy marketing copy, Steph Hay’s matter-of-fact approach to content may seem too simplistic. After all, she admits to weeping quietly whenever she’s asked, ”Can you just make us sound better?”

But her focus on helping users make decisions is exactly why Steph’s become the go-to UX content consultant for customer-driven companies (like ours!). Rarely do we find a self-proclaimed “word nerd” who also is an IA and UX designer, so get ready for a seminar that packs a punch—just like her virtual seminar from 2012 which we're giving you for free!).

When not giving talks, Steph works with other awesome clients like PetSafe, HappyCog (Harvard, DelVal), and Workspace Design Magazine. She’s a resident mentor at 500 Startups, founder of NovaCowork, co-founder of FastCustomer, and co-organizer of the DC Lean Startup Circle. Find her on Twitter.

I Want the RECORDING $149

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