UIE Virtual Seminar Presentation (How does this work?)
Many products and services promise to be the easiest, smartest, and best things ever. The problem is, they're not—and this disconnect between marketing and reality is building a web of skeptics.
Fortunately, anyone can build trust with users by setting realistic expectations and meeting them. Stephanie Hay is going to help you get started by taking cues from online and offline interactions before writing candid content, crafting helpful user experiences, and maintaining users' confidence even when you "fail."
Whether you're selling a product or redesigning your organization’s website, you'll leave Steph's energizing seminar with a renewed sense of confidence that being genuine is actually the best.
You'll break the marketing lingo madness.
You’ll look for content clues in the office, on the street, and in your inbox.
You'll see that optimization is more than just a number.
You set their expectations in the first place, didn’t you?
If you’ve been dropped during a purchase process or been bombarded by endless marketing emails, then don’t miss this back-to-reality seminar with Steph.
For those who lust for lengthy marketing copy, Steph Hay’s matter-of-fact approach to content may seem too simplistic. After all, she admits to weeping quietly whenever she’s asked, ”Can you just make us sound better?”
But her focus on helping users make decisions is exactly why Steph’s become the go-to UX content consultant for customer-driven companies (like ours!). Rarely do we find a self-proclaimed “word nerd” who also is an IA and UX designer, so get ready for a seminar that packs a punch—just like her virtual seminar from 2012 which we're giving you for free!).
When not giving talks, Steph works with other awesome clients like PetSafe, HappyCog (Harvard, DelVal), and Workspace Design Magazine. She’s a resident mentor at 500 Startups, founder of NovaCowork, co-founder of FastCustomer, and co-organizer of the DC Lean Startup Circle. Find her on Twitter.
The fact that we could access the archived seminar after the live class was great. My team finds a great deal of value from these seminars. All in all, a great offering.